Founded in 1995, the story of Roger Dubuis has struck a fine balance between meticulous watchmaking expertise and avant-garde design. Its watches immediately made their mark and turned the company into a renowned specialist in architectural skeletonized movements. The Roger Dubuis Boutique in New York was searching for visual content creators and our team provided tailored commercial photography services. We focused on portraying a story of adventure in New York through a lifestyle photoshoot, highlighting the unique features of Roger Dubuis timepieces in an urban setting. The team traveled to several on-site locations and used both flash strobes and natural lighting to achieve the desired visual effects. The photography is now in use by Roger Dubuis for its new product announcements and social media advertisements.